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Fact: Our research shows that bathing your baby too soon after a feed may make them uncomfortable. So it’s usually best to bathe your baby before you feed them - as long as they’re not too hungry.

We go beyond developing and testing perfect products for you and your baby, we’re dedicated to advancing all our knowledge about the best protection and routines for babies like yours. All our findings are firmly grounded in scientific evidence. Our commitment to advancing the science of baby protection is illustrated by our dominance of the literature with respect to baby skincare. And they’re constantly being used by professionals of all kinds to help inform everyone about the best practice and products for modern baby care.

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