Fact: Your baby blinks much less than you do: newborn babies blink less than twice a minute, whereas adults blink at a rate of 10-15 times a minute.

Babies’ eyes continue to develop and mature over the first year of life. Because your baby blinks much less than you, it is much easier for them to get unintended substances into their eyes such as soapy water during bathing.

This makes their eyes more vulnerable and prone to irritation, which is why our exclusive NO MORE TEARS® products have been specially tested against irritation, redness and stinging to protect your baby’s eyes while they are still developing.

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