World class clinical trials

Fact: During the first few months of life, newborns’ skin experiences the highest levels of water loss which may lead to a greater tendency to dryness and irritation.

When it comes to protecting your baby, we ensure comprehensive and unprecedented levels of clinical evidence. Amongst many other clinical studies, we most recently facilitated the largest-ever trials of Johnson’s baby Extra Sensitive wipes and Johnson’s baby Top-To-Toe wash. The studies proved that these wipes and cleanser are just as mild and effective as water for keeping your newborn’s skin healthily hydrated.

Find out more:  http://www.johnsonsbaby.co.uk/campaign/safe-for-newborn-skin/trial-results